New University of Kansas head football coach David Beaty had a lot to be excited about at the Big 12’s media day in Dallas.

And when he addressed the media on Monday, none of his opening statements were about his program or the conference. Beaty was just happy to return to the Dallas area so he could praise the level of Texas high school football.

“One of the big things for me is we are located right now in one of the finest, most fertile grounds for high school athletes in the country, and those athletes are coached by some of the finest high school coaches in the country,” Beaty said. “I’m an old Texas high school football coach, and I consider those guys to be my brothers. So it’s a good deal for me to be back here today around those guys.”

Beaty is taking over a Kansas program that hasn’t had a winning season or a bowl appearance since 2008, but seems practically unfazed by the task of turning around the perception of Jayhawks football. Beaty knows what’s at hand after taking over for Charlie Weis, who was fired four games into last season. His only worry is that everyone trusts the process.

“I don’t think of it that way,” Beaty said when asked about being the face of KU’s downtrodden program. “But it is something that’s obvious; you’re right. Am I comfortable with it? Whether I am or not, I guess if that’s what I have to fill right now, I’ll do it. But you will not hear a lot about David Beaty. You’re not gonna see my face everywhere. I fight our marketing department all the time because, at the end of the day, it’s about (our players).”

And those players that Beaty targets are some of Texas’ finest.

Since being hired in December, Beaty and his staff have focused heavily on recruiting in the Metroplex, an area that Beaty knows particularly well. The Garland High School alum started his coaching career at Garland Naaman Forest as an assistant, before making his way back to Garland. He would then become the head coach at North Dallas, before taking over the reigns at powerhouse Irving MacArthur.

Beaty would eventually move up into the collegiate ranks, taking a position at Rice in 2006. He would then move between Kansas and Rice until most recently becoming Texas A&M’s wide receivers coach, before deciding to lead the Jayhawks football team. So it’s only fitting that becoming the head coach at Kansas would lead the Wylie, Texas native back home.

The rebuilding process at Kansas may take longer than Kansas fans want to wait, but recruiting heavily in Dallas has already paid off as Mansfield Timberview wide receiver Braylon Royal verbally committed to the Jayhawks in April. Royal is ranked 50th in SportsDay’s Top 100 recruits of 2016.

“Realistically, we have a long way to go. We are just starting our program,” Beaty said. “In Year 4, we’ll look back at this year and wonder how we ever ran a football play. We just will.”

And in Year 4, the future in Lawrence, Kansas could be brighter than ever.

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