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Shallowater Slates Chad Terry

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Replacing successful football coaches requires a combination of diligence and luck.  Shallowater hopes Chad Terry can fill the bill as a successor to Kyle Maxfield as head football coach and athletic director.

“He has coached at all levels over the past 27 years and has had success as an athletic director and a head coach,” Shallowater Superintendent Kenny Border told the Lubbock Avalanche-Journal.

Terry coached last season at Plains, leading the Cowboys to the playoffs despite a 1-10 record.  He inherited a team riding a 22-game losing streak and which had compiled a 3-37 mark over the past four seasons.


In 14 seasons as a head coach, Terry’s won/loss record stands at 87-67.  His previous stops include Lockney, Sundown, Anson, and Slaton in addition to Plains.

In 2011, he served as offensive coordinator and assistant head coach at Lubbock Coronado.  At Slaton and Plains, Terry held the dual position of head football coach and athletic director.

Terry achieved his greatest success at Sundown where he went 60-21 from 2003 to 2010 and reached the playoffs five times.  He also coached the Roughnecks basketball team during four of those years.

The Shallowater ISD school board approved Terry’s hiring by a 6-0 vote.  But more than 20 Mustang athletes appeared at the meeting urging the board to hire current offensive coordinator Kevin Sherrill as Maxfield’s replacement.  Junior Nik Hodges served as their spokesman.

“He is a great coach, he is the one,” Hodges commented to the Avalanche-Journal.  “And he should be leading us because he has been with this program.”

The Shallowater position opened when Maxfield accepted the HFC/AD job at Brownwood.  He led the Mustangs to a 72-18 record beginning in 2009, and Shallowater won four straight district titles from 2012 to 2015.

Over 50 applicants applied for the Shallowater job, 17 of which held current head coaching positions. Border cited Terry’s range of expertise as the key to his hiring.

“I think when looking through all of the various resumes his experience brought him to the surface,” Border said to the Avalanche-Journal.  “He had many well-rounded answers that emphasized he was not just a football coach but an athletic director.”

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