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Young, Wealthy Americans Are Turning To Alternative Assets To Increase Their Wealth Because They Don’t Trust The Stock Market

Stimulus Checks
Stimulus Checks; Source- CNBC

A new breed of investors is choosing to go into alternative assets rather than sticking with the tried-and-true equities and bonds. Wealthy young investors and members of Generation Z are more and more inclined to alternative investments than to traditional ones.

Americans Invested On Alternative Assests

Less than 10% of the whole American population, according to a poll by Lansons, have invested in alternative assets. The younger generations, however, have a greater interest in alternative investments, with 25% of millennials and 30% of Gen Z either investing in such assets or being aware of the platforms that make such investments possible.

According to a Bank of America research, 75% of Americans between the ages of 21 and 42 don’t believe that traditional equities and bonds are the only way to generate returns that are above average. The company questioned 1,052 high-net-worth individuals between May and June 2022 who each had at least $3 million in investable assets.

Potential For Large Returns


Source: cbs News

But what precisely are these alternative investments that have attracted young investors’ interest, and what motivates them to make these unusual decisions? Beyond the usual stocks, bonds, and cash, alternative investments cover a wide range of assets. Real estate, private equity, cryptocurrency, and commodities like gold and oil are a few examples. These investments have the potential for larger returns even if they could be less liquid and seen as riskier.

Beyond financial incentives, social and cultural aspects also contribute to young people’s interest in alternative investments. Many people see investment as a chance to improve society as well as a way to increase their fortune. In order to match their financial decisions with their principles and pursue their financial goals, young investors might link their financial decisions with alternative investments such as impact investing and socially responsible investing.

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